If you're trying for 300 signups, what happens when you get 3? Or 3,3000?
We talk about planning for the unexpected, but we don't. We cross our fingers, close our eyes and complain when things don't work out.
Stop that.
Here's another idea on how to plan (and some examples to help):
- Figure out what you want to do (start a new business).
- Figure out what to measure you (number of products sold in the first 60 days)
- Define your goal number (maybe 300)
- Plan for what happens when you get 1/100 of your goal (what happens when you get 3 sales)
- Plan for what happens when you get 100 times your goal (what happens when you get 30,000 sales)
- Plan for what happens when you hit your goal
With this approach, you'll be ready when things go horribly wrong or horribly well. Most people plan for hitting their goal ("success") and missing their goal ("failure"). But few people plan for extreme success. On the surface, you can imagine the problems of not planning for over achieving. But that's not the real problem.
The real problem is that if you don't think about extreme success it doesn't even seem like a possibility. The traditional approach frames the goal as the upper limit of your potential. But it's not. Your upper limit is where you believe it is.
Aim higher. You never know where you might land!